The latest version of EasyTRC went live just moments ago. Among other changes, this version includes a new product type called “Naming Rights.”
The need for this feature arose when a client explained how one of the sponsorship products that they sell is the right to name their conference rooms. So much like Minute Maid Park or the Trans World Dome, EasyTRC now supports the ability to sell naming rights to any object you can think of such as memorial trees, commemorative park benches, engraved bricks in a walkway, roads, bridges, etc.

Other product types that EasyTRC supports includes Events, Publications, Memberships, Women’s Network Memberships, and Board of Advisors Seats.

Does your Chamber of Commerce sell sponsorships to something that doesn’t fit in one of these categories?

Give us a call, we’d love to hear about it.

How Can My Chamber Sell Naming Rights?

Your organization can sell temporary naming rights for conference rooms or the entry way. You may want to also sell permanent naming rights for a pedestrian bridge or a memorial tree.  Other organizations have put in a “walk of fame” and “business memories” pathways where they sell bricks in the walkway that can be engraved to the donor’s liking.  Other opportunities could be naming rights to park benches or garden spaces. The options are almost endless.

About EasyTRC

EasyTRC is a Total Resource Campaign total contract manager that allows your Chamber of Commerce to handle the flood of contracts that go with memberships as well as non-dues revenue event and publication sponsorships.

It costs nothing to find out how EasyTRC can help your organization improve the bottom line. Give us a call today.